I work with businesses to identify the compelling human stories that create meaningful engagement. Identifying the differentiators within the business that will resonate. Isolating the most lucrative customers to talk to, and then building strategies that meet the businesses performance goals.
In many cases I integrate with an organisations existing marketing resource to create the most effective route to market. Then identify the most appropriate creative and media partners for the teams work with on an ongoing basis. In most instances I lead briefing sessions and review partner output to ensure proposed solutions deliver on expectation.
Working with multiple specialists empowers me with a broad market knowledge that enables me to accurately benchmark performance and costs across individual disciplines. Thereby ensuring fair remuneration structures and production charges for client and supplier alike.
In most instances I work with clients intensively for a period and then provide ongoing input as required. This provides the level of strategic direction required by mid size operations without the annual fixed overhead.
Talk to me to find out how this could work for you…